More Amazon Insights

  • Amazon Selling Partner API – Efficiency, data and automation for sellers and vendors

    FBA vs. FBM: Which fulfillment strategy is right for your Amazon business?

    The Amazon Selling Partner API (SP-API) is a powerful interface that allows you, as an Amazon seller or vendor, to comprehensively automate your business processes while accessing valuable data.

    We’ll show you step by step how to use ABA effectively, which dashboards are available to you, how to gain valuable insights, and how to increase your visibility. We’ll explain important KPIs and give you concrete tips for using it in your daily work.

    As an Amazon retailer, when you start trading online on the platform, you are faced with the crucial question of how you want to organize the shipping and overall logistics of your products. Amazon offers two options for this: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Both models have specific advantages and disadvantages that can significantly influence your success on the platform. In this article, we will compare both models in detail and help you make the right decision for your business.

    As an experienced full-service Amazon agency, we know that the opportunities on the trading platform are vast, but the competition is fierce. Only those who understand the collected data and use it strategically will succeed in the long run. This is precisely where Amazon Brand Analytics (ABA) comes in. The tool is a powerful lever for sustainably optimizing your business based on sound decisions.